Brand Identity - In AESTUZ, we show the authentic side of what it means to chase success, including the shortcomings, the failures, and the times we felt as if everything was lost. Yet, we do not allow losing to define who we are, as winning is more than a want to us, but a need. Originally from Latin, AESTUZ can be defined as an agitating passion. And that is what we have, a restless ambition to keep chasing our deepest desire, no matter how many times we fall. Because to simply state what we represent, it's not over til' it's over.